SEO8 min read
AI SEO in 2026: how to get cited by answer engines
Answer engines summarise instead of linking. Here's how we structure content and schema so brands still get credited and clicked.
Coming soonBlog
Notes on building and growing online.
Field notes from the work: what we test, what we ship, and what actually produces results for clients.
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Paid Ads6 min read
The tracking setup most ad accounts are missing
Enhanced conversions, server-side tagging and offline imports — why bidding gets smarter the moment your data is honest.
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Core Web Vitals: what actually moves the needle
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Choosing between WordPress, Webflow and React
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Local SEO for multi-location businesses
Location pages, GBP hygiene and internal linking patterns that win the map pack without duplicate content.
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CRO tests worth running before you spend more
Six research-led experiments that usually lift conversion rate faster than increasing ad budget.
Coming soon