CCSSHouse Consulting
Google Ads

Google Ads managed for profit, not clicks.

Most underperforming Google Ads accounts aren't a bidding problem — they're a tracking, intent and landing page problem. We fix the whole funnel, then scale what proves profitable.

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What's included

Everything in a google ads engagement.

Search campaigns

Tight intent segmentation, negatives discipline and real query control.

Performance Max

Asset groups, feeds and signals structured so PMax doesn't waste budget.

Shopping ads

Feed optimization and margin-aware bidding for ecommerce catalogs.

YouTube & Demand Gen

Creative-led upper-funnel campaigns that feed remarketing.

Conversion tracking

GA4, enhanced conversions and offline imports so bids see real value.

Landing pages & CRO

Purpose-built pages and tests that lift conversion rate before spend.

Process

How we run the work.

  1. 01

    Account audit

    Structure, tracking accuracy, wasted spend and quick wins.

  2. 02

    Rebuild

    Clean campaign architecture, budgets and measurement.

  3. 03

    Optimize

    Weekly search term, creative and bid strategy iteration.

  4. 04

    Scale

    Expand what hits target CPA and cut what doesn't.

Google Ads FAQs

Enough to gather signal — typically a few hundred dollars per week for lead gen. We'll tell you honestly if your budget can't support the goal.

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